Building Kuwait's First Digital Wallet and Payments App from Zero
Fintech•EMEA•Leadership
Before a single screen was designed, I moved to Kuwait. Relocating gave me direct access to user mental models, on-ground behaviours, and adoption barriers no remote research could uncover. As a Head of Product, I owned the 0 to 1 build of the country's first eWallet — research, branding, product strategy, design systems, team building across Kuwait and India, and CBK compliance. Not just designing an app, but making the case for why digital payments belonged in Kuwait at all.
4 Case Studies
I’m here to
make decisions
which AI shouldn't
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BFSI•Enterprise•Leadership
3X productivity gains for India's largest housing finance company, through design
A business-focused holistic Product/UX generalist who believes in making people's lives easier with the combined experience of technology and design over the past 9 years.
