My past projects of SaaS apps

Collection of few of my case studies

Leading a design team that helped India's biggest housing finance company 3X their productivity

I played mixed role of Project Lead and Lead Designer where I was the bridge between the client (HDFC) and my design team. Drove the overall UX vision where I established the foundation of UX and led the team of 3 designers

Leading User Research and UX Strategy for India's second largest bank

Case studies exploring my journey as a solo UX researcher and Lead Designer in the team of 6 designers, responsible for a fresh design of India's second largest bank's mobile banking app

Heading country's first digital eWallet and Payments platform

Led t he 0→1 build of t he country ’s first e Wallet product in a market where digital payments were not yet mainstream. Relocated to Kuwait to gain first-hand understanding of user mental models, on-ground behaviours, and adoption barriers, while working closely with local and central bank compliance requirements. Built and scaled product and design teams across Kuwait and India, hiring and setting up an offshore product development model to support rapid iteration and long-term scalability.